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Paper Presentation Contest

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TOPIC

Luxury Marketing Trends in India - Past, Present and Future: Automobile Sector

The paper should reflect on Luxury Marketing trends in India. Past, Present and
Future strategies to obtain optimal results without compromising on the key
objective from the viewpoint of the Automobile sector.

You can choose to pick a specific brand / company analyze its marketing strategy
move further to explain the reasoning and strategic direction with which it was
conceived. Otherwise you can also put in original research of a data size of
minimum 30 valid and complete responses.

RULES FOR THE COMPETITION

The competition is open to all management students across B-Schools in the country.
Each team can consist of maximum two members from the same institute. No person can be a part of more than one team.
All entries must be original
E-mail the soft copy of the paper at marketing@scmhrd.edu with the subject line LM_Institute Name_Team Name by 11.59 p.m. on 18th September, 2008. No separate registration is required.
The entries received will become the property of the organizers.
After preliminary screening, the top 4 teams will be invited to present their papers before the panel of judges during the event that shall be held on 26th and 27th September 2008, at SCMHRD, Pune.
The decision of the organizers of the contest and the panel of judges will be final and binding on all participants.

FORMAT FOR THE EXECUTIVE SUMMARY & FINAL PAPER

Typing: Single line spacing, single sided on A4 sized paper.
Font: Times New Roman, Size 12.
Margins: 1.4"(left) and 1"(right).
Limit: 500 words for Executive summary.
Limit: 6 to 12 pages (Including appendix and references)
The first page should include participant name, phone number, name of the institute and email id of the team members. The name(s) of the author(s) or their institute should not appear anywhere else in the body of the paper.